Menzis ● Leefkracht
For health insurance company Menzis, we previously developed a sonic identity. For this subsequent campaign, Ivo wrote a new version for small string ensemble, keeping the brand identity and matching it to the urgency of the new film. And because nothing beats the real thing, especially when it comes to strings, we recorded this with members of the Dutch String Collective.
Recording with the Dutch String Collective
Credits
AgencyRoorda Reclamebureau
CreativesJoeri Jansen, Joost van Nistelrooij, Dyon Ruiter, Tom van der Veldt
AccountWillemijn Sterk en Hans Bauman
RTV ProducerMarcel Ossendrijver
DirectionLisette Donkersloot (Caviar)
D.O.P.Nanko Goeting
EditGovert Janse, Sanne van Hecke
GradingErik van den Heuvel
Music conceptDiederik & Ivo @ MOST
ComposerIvo Witteveen